Browsing by Subject "B2B Social Media Marketing"
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The use of social media in B2B marketing communications: An explatory study on Turkish companies
(Afyon Kocatepe Üniversitesi, İktisadi ve İdari Bilimler Fakültesi Dergisi, 2016)The different characteristics of B2B and B2C markets affect the traditional marketing communication mix as well as the social media content strategy. However, it is seen that while some B2B companies have adopted well ...
