Ara
Toplam kayıt 3, listelenen: 1-3
A research on social network websites as a marketing communication channel
(2011)
Nowadays, as a result of rapid change in the informatics and the communication technologies consumers have begun to spend much more time on websites. In parallel with this change, firms adapted ...
The effects of servicescape on the emotional states and behavioural responses of hotel guests
(2019)
The aim of this paper is to reveal the influence of servicescape of hotel businesses on the emotional states and behavioural responses of guests. Data collected from 211 participants, was tested by using Regression Analysis ...
Eğitim destekli kurumsal sosyal sorumluluk kampanyalarına yönelik tüketici algılamaları
(2013)
Bu çalışmanın amacı, eğitim destekli kurumsal sosyal sorumluluk kampanyalarının tüketici
bakış açısıyla değerlendirilmesidir. Bu amaç doğrultusunda çalışmada kurumsal sosyal sorumluluk kavramı
açıklanmakta ve özellikle ...