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Toplam kayıt 2, listelenen: 1-2
Factors affecting purchase intention in YouTube videos
(2016)
YouTube is one of the new social media platforms that has received minimal research related to consumer purchase behavior. This paper aims to identify the factors that affect purchase intention of consumers who watch product ...
Classifying scuba diving sites through diver reviews with a web scraping based utadis application
(Croatian Operational Research Society, 19.12.2021)
This research addresses the utilization of user-defined and web-based data for decisionmaking in recreational activities, focusing on the case of scuba diving, a globally significant recreational
pursuit. While a wealth ...